Industrial Digital Marketing

Marketing Concepts Applied to Manufacturers

Let’s Bring ‘Em Back – Return Site Visitors Are the Key to Success

So, you have a great website. It contains all of your product or service information, downloads, contact forms, your phone number is clearly viable, you might even an ecommerce platform waiting to move your product. Your site users might even be doing a fair amount of poking around, browsing and engaging with your content. But they aren’t converting, and they aren’t coming back. What gives? Let’s discuss.


Begin at the Beginning – Setting Your Digital Marketing Goals (Part 2)

Note: if you missed part one of this blog post, please check that out first. I think you’ll find valuable information there that will set up what you’re about to read here.

Now that we’ve discussed why having predetermined goals for your marketing plans are important, and covered things like awareness and engagement goals, it’s time to talk the true end goal: how do we convert prospects to actual customers? […]

Begin at the Beginning – Setting Goals for Digital Marketing (Part 1)

I’m going to go out on a limb and guess that you’re here because you’re interested in learning how to navigate the world of digital marketing from the viewpoint of an industrial business owner or decision maker. And if you’re like most people, the most daunting task is trying to figure out where to begin. Read more about Begin at the Beginning – Setting Goals for Digital Marketing (Part 1)[…]

What Do You Want to Be Known For?

It seems like such a simple question, doesn’t it? “What do you want to be known for?”

The fact is, if you haven’t thought about this question before, or your answer has never changed with your life experience, you’re doing yourself a disservice.

During my first event as sitting President of our regional American Marketing Association, author Ryan Rhoten asked the room this very question – and it was such a powerful question that it momentarily distracted me from his presentation. As we listened to an awesome discussion about personal branding and how it impacts your career, I kept coming back to the things I want to be known for. […]