Begin at the Beginning – Setting Your Digital Marketing Goals (Part 2)
Note: if you missed part one of this blog post, please check that out first. I think you’ll find valuable information there that will set up what you’re about to read here.
Now that we’ve discussed why having predetermined goals for your marketing plans are important, and covered things like awareness and engagement goals, it’s time to talk the true end goal: how do we convert prospects to actual customers? […]