September 21, 2017

About Me

“I cultivate improvement in myself and those I work with, so all involved may achieve personal success.”

This is my “why.” If you know me, or talk to those who do, you’ll quickly learn that I don’t really do motivational videos, songs, slogans or posters. As long as I can remember, my stance was that if you needed external motivation to do something, you’re probably not cut out for whatever it is you’re doing. So upon my first day of training at my company, when this video was placed in front of me, I’ll admit to fighting off an eye roll.

However, this one was different. It wasn’t about external motivation. It was about what you had inside you, at your core. I spent weeks thinking about my “why.” As you can see in the video, it’s not about money, ego, or recognition. It’s about what drives you to do what you love doing in life, and applying that passion to your work.

I love coaching. Taking a kid who can’t make a left-handed layup at the beginning of the year, and seeing the development as he turns a weakness into a strength. Or while mentoring an at-risk kid, knowing he missed literally 50% of his school days the prior year, to that kid winning an attendance award when someone shows the faith in him that he was sorely missing in life. This applies to my clients as well, taking them from little, or zero, knowledge of digital marketing, and by the end of a campaign year having an excited partner who has embraced what true strategy can do for their business.

I cultivate improvement in myself and those I work with. I do this through my passion for education and leadership, and I hope that as the content builds on this site, that is the one thing that shines through.


You can find the nitty-gritty stuff on my LinkedIn page. Here’s the fun stuff about me:

  • I was born in Kalamazoo, Michigan, but raised in Gobles, one of the smallest true cities in the state. I’m fiercely proud of my hometown.
  • I’m married to my wonder wife, Lyndsey, and we have two kids, Harper and Everett.
  • I like to do things to push myself out of my comfort zone. This has included: becoming an ordained minister and officiating a wedding; driving Uber, not for the money but for the forced interactions between two or more people; running for public office; and flying. (I’m a horribly flyer.)
  • While I never intended to work in marketing growing up, I have always been a computer nerd and saw an opportunity early on to put those skills to use, and fill a need when digital marketers weren’t the norm. Jobs that I did want to do as a kid included: a junk collector, meteorologist, paleontologist, and child prodigy doctor. (Shout out to Doogie Howser!)
  • I love to golf. I’m terrible at golf.
  • My mood has a direct correlation to the outcome of the most recent Tigers or Lions game.
  • At one point in my life, I was the preeminent Wiffleball journalist in the nation.
  • I enjoy the history of guitars and have even built my own, yet I can hardly play a lick.
  • I have defeated Mike Tyson on Mike Tyson’s Punch Out! and beat Contra without using the Up Up Down Down Left Right Left Right B A cheat code. Who said you can’t peak in life as a 10 year old?